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Analysis of the Current Status of Market Development in China's Bending Pipe Industry
Release date:
2020-06-07 17:58
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Currently, China's bent pipe market has already achieved a growth rate of 15% in recent years, ranking among the top three globally. This impressive pace of development bodes well, signaling substantial market potential and the thriving prospects of the entire industry.
With the rapid development of China's national economy and infrastructure construction, coupled with adjustments in the country's industrial policies, the Ministry of Construction's 1998 policy promoting "plastic replacing steel" has gradually led the national market to embrace innovative, eco-friendly plastic bends. As a result, the energy-efficient and environmentally friendly pipe market now holds tremendous untapped potential, brimming with limitless business opportunities. Hydrostatic piping system design
In recent years, with the rapid advancement of technology, new products have emerged one after another, including steady-state pipes, butt-welded pipes, aluminum-plastic composite pipes, steel-plastic composite pipes, and high-density polyethylene (HDPE) hollow-wall corrugated pipes. Notably, the growth rate of the eco-friendly bend pipe market is approximately four times faster than the average growth rate of the overall bend pipe market.
In 2010, a new "Building Materials to the Countryside" policy was introduced. This initiative spurred demand for bent pipes in rural areas, particularly as urban pipeline systems and home decoration networks in South China began transitioning to plastic pipes. As a result, the market for plastic bent pipes reached a marketing peak—and consequently, high-quality plastic raw materials tailored specifically for bent pipes are now in extremely short supply.
The market has enormous potential.
According to statistics, domestic demand for plastic bent pipes is expected to continue growing at a rate of more than 12% annually. This growth is particularly driven by China’s accelerated pace of modern urban development and its increasing focus on recycling wastewater resources. As a result, applications in areas such as water and drainage systems, building heating systems, water supply and sewage pipelines, gas and heating pipes, and large-diameter underground pipelines are poised for significant expansion. By 2010, China’s plastic pipe production is projected to reach 4.5 million tons, rising to 6 million tons by 2015—making the country the world’s largest producer of plastic pipes during that period. Therefore, manufacturers of bent pipes must seize these opportunities by continuously exploring new application areas and strengthening their brand positioning.
The market features a chaotic mix of brands.
The building materials market boasts a wide variety of products and intense competition. Whether targeting the high, mid-, or low-end segments, each market level features several to dozens of brands vying for dominance—often competing not only with one another but also with products from different price tiers. In the bend pipe market, the leading brands include: PE pipes (high-density polyethylene for water supply and gas piping) such as Jinniu, Baoshuo, Liansu, Jinde, Gudi, and Baidie; while the PP-R pipe market is dominated by brands like Liansu, Jinniu, Jinde, Jiangtong, Jiangte, Aikang, Weixing Shuangdi, Shangsu, and Gudi.
In addition, competition has intensified in the markets for new products such as steady-state pipes, butt-welded aluminum-plastic composite pipes, steel-plastic composite pipes, and high-density polyethylene (HDPE) hollow-wall corrugated pipes. The bend pipe market suffers from severe product homogeneity, and consumers’ lack of product knowledge further exacerbates the imbalance between market information and actual demand. As a result, buyers often rely solely on appearance and price when making purchasing decisions—rarely opting to buy a specific brand by name. This misalignment leads many businesses and retailers to misinterpret market dynamics, leaving them without clear selling points and failing to prioritize brand-building efforts. Consequently, brands become disconnected from consumer needs, ultimately preventing customers from accessing genuinely high-quality products.
Brand awareness is generally quite weak.
Many pipe-bending brand enterprises suffer from a lack of brand awareness, with their marketing networks lagging behind. Combined with relatively low barriers to entry in terms of technology and capital, most companies remain small in scale, rely on limited marketing approaches, face high marketing costs, and often fail to develop robust brand strategies. They also show little to no research or tailored responses to target markets and niche segments, instead opting for a "follow-the-leader" mentality—jumping into the market without careful planning. As a result, these businesses pay insufficient attention to continuously upgrading and enhancing their technology and product quality.
When competition intensifies, many of these companies find themselves caught in a tough predicament: escalating channel conflicts, rising operational costs, declining revenues, mounting customer complaints, and a sharp drop in overall customer satisfaction.
How can you carve out a competitive edge in the market? Beyond channel marketing, it’s crucial to invest significant effort into building a strong brand—one that resonates deeply with both your company, your distributors, and consumers alike—thereby securing a solid foothold in tomorrow’s marketplace.
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